Discover your
individual impact

Your reputation is your most valuable asset. Invest in it.

We all have a personal reputation. Yours is how people describe you when you’re not in the room. If you could listen, what would they have to say?

I help my clients increase their self-awareness of what it is they have to offer and how they wish to come across. With greater confidence in how you want to present yourself, you can take control of the signals you send and own the impact you make.

You can ask people for feedback and use psychometric profiling tools to understand your approach. It really pays to check the words you think define you against those other people derive from how you look, sound and behave. After all, there’s no point working hard to build a reputation if it doesn’t reflect your core strengths.

Flexible routes:

A range of tailored courses and workshops are available to help you hone your unique proposition. These vary enormously but typically fall into two broad areas: personal impact and interpersonal impact. They can be delivered face to face through 1:1 coaching, talks or workshops and also remotely. Your main take-out will be greater confidence.

Build your Personal Impact

Give yourself the time and space to think about your core strengths and values as part of your personal development. Actively shape your reputation before you’re given one by other people.

Interpersonal Impact in the workplace

It’s important that your impact remains consistent in the dynamic world of work. Armed with a tool kit on topics such as building trusting relationships, how to give and receive feedback and building resilience in the face of change, you will be able to stay true to your values.

Headshot of Lorna Hudson

Lorna was fantastic and full of wisdom and vitality. Inspiring and effective supplying us with no-nonsense, great advice and insight.
Scottish Water

I found this course utterly phenomenal! The whole course made me really reconsider some of my thought processes.
University of St Andrews

I really appreciate the pace and breadth of content that we were able to cover. I just valued the chance to chat and unpack some of my personal and team challenges with you – thanks for being a good listener!
William Grant and Sons Ltd

Discover your individual impact

3-stage process

Diagram showing Lorna's process. Consists of three circles with chevrons between them indicating the stages: 'Define', 'Align', and 'Project'. The central stage, 'Align', is surrounded by three statements - LOOK: visual impression, SOUND: strong communication and BEHAVE: confident body language.

More about Personal Branding

We work with some great people

Don't just take our word for it

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Recent clients include

  • Carlyle Associates
  • CISI
  • Coutts
  • Diageo
  • Edrington
  • Hilton
  • Homes for Scotland
  • IPC Systems
  • Kyowa Kirin
  • NatWest
  • NHS Scotland
  • Privacy Hub by Datavant
  • Quintessentially
  • Skyscanner
  • The 2gether Partnership
  • The Hub Events
  • Thomson Reuters
  • University of Dundee
  • University of St Andrews
  • William Grant and Sons